These AR-enhanced bus stop ads are almost confusing as the show.
We’re only two episodes deep into the first season of HBO’s Watchmen and already the show has proven to be one of the weirdest, most polarizing series of the year. Masked police officers dance the line between law enforcement and vigilantism, Robert Redford — yes, the actor — has been President of the United States for three decades, and dead squid periodically rains down from the sky. Yes, torrential downpours of dead squids.
So what better way to help advertise one of the most bizarre new shows on TV than with an equally bizarre AR promo.
Outdoor media and advertising company OUTFRONT Media recently installed AR-enhanced displays at bus stops throughout Los Angeles and New York that offer commuters a unique — albeit slightly off-putting — immersive experience. The seemingly average displays, referred to by the company as “liveviews,” began by flashing a strict warning for bystanders to seek shelter before projecting a heavy downpour of augmented reality squid over the city streets. After the storm passes and the ground has been sufficiently covered in deceased cephalopods, the AR-enhanced display then displays a countdown to the series premiere of Watchmen on HBO.
Cool, but why squids though?
If you’re unfamiliar with Alan Moore’s original 1980s comic book, Watchmen, a “superhero” by the name of Ozymandias teleports a giant alien squid into the center of Manhattan with the purpose of uniting the Soviet Union and the United States against a common enemy and averting all-out nuclear war. And though series producer Damon Lindelof (Lost, The Leftovers) has stated the show is more of a remix rather than a strict continuation, he also confirmed that all the events that took place in the comic book also hold true in the shows universe as well. As I said, it’s a bizarre show.
The series premiere drew in an impressive 1.5 million viewers, with episode two capturing a slightly smaller, but still commendable 1.3 million. Considering the show still has plenty of insanely weird inspiration it can draw from the original comics, I doubt this is the last immersive promotion we’ll see from HBO.
Feature Image Credit: OUTFRONT Media
The post It’s Raining Squid In This Bizarre AR Promo For HBO’s Watchmen appeared first on VRScout.
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