The 4-person competitive VR shooter arrives later this month at IAAPA Expo.
Earlier today Hasbro unveiled a new location-based VR experience that will allow Transformers fans to engage with the franchise like they never have before. Developed by award-winning game studio Minority Media, Transformers: VR Battle Arena is a multi-person location-based VR experience that has up to four players duking it out in a competitive PvP matchup across several towering environments.
It’s a fairly simple concept: the Allspark, an ancient artifact capable of creating new Transformer life, has been broken into multiple pieces and dispersed throughout various locations across the globe, including a downtown cityscape, an industrial refinery, as well as the docks on the waterside. Stepping into the shoes of one of several famous Transformers characters, players must battle one another for control over the device’s powerful remnants across three sprawling environments. These shards can be found scattered throughout each map; they can also be accumulated by defeating enemy players.
“An out-of-home multiplayer virtual reality game is an exciting way to put fans right into the middle of the larger-than-life action associated with the TRANSFORMERS franchise,” says Casey Collins, GM & SVP of Entertainment and Licensing at Hasbro, in an official release. “Now anyone can become the heroic Autobots Optimus Prime or Bumblebee, or unleash their inner Decepticon by stepping into the role of Megatron or Soundwave for a massively fun battle on the epic scale fans have come to expect.”
“There are generations of fans who will now be able to experience actually becoming one of the huge TRANSFORMERS bots,” adds Vander Caballero, CEO of Minority Media. “Minority Media and Hasbro have come together to craft a heart-pounding player versus player battle – a truly fun and immersive TRANSFORMERS adventure that delivers the awe-inspiring thrill of being and seeing building-sized TRANSFORMERS robots as you chase and fight your way through this game.”
Transformers: VR Battle Arena will be available to demo November 9th – 22nd at this year’s IAAPA Expo in Orlando, Florida (booth #3088). Hasbro and Minority have confirmed they will be providing additional support for VR Battle Arena in the form of new characters, different play modes — including team-based competitions, fresh environments, additional power-ups, and a variety of weaponry. Transformers: VR Battle Arena will eventually be made available to location-based entertainment providers interested in featuring the experience at their arcades.
“VR is getting traction and becoming more ubiquitous in out of home entertainment locations, but until now the big brand experiences have only been offered in tourist venues and big cities as standalone destinations,” says Michael Zaidan, VP Business Development and Sales at Minority Media. “We are excited to bring a blockbuster brand like TRANSFORMERS to locations everywhere so fans can have a chance to enjoy this incredible experience in their hometown.”
For more information check out weareminority.com.
Feature Image Credit: Hasbro, Minority Media
The post Play As A Transformer In This Upcoming Multiplayer Location-Based VR Game appeared first on VRScout.
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