The expreimental location-based VR studio serves up a delicious tale of desire at Sundance.
With more location-based VR more prevalent than ever, developers have quickly begun searching for fresh ideas to help set their own experiences apart from their increasingly growing pool of competitors.
Major releases, such as Ghostbusters: Dimensions and Arizona Sunshine: LBE Editions, have helped establish a foundation for quality LBE-based entertainment, while recent projects have expanded the medium even further, such as Ralph Breaks VR and its use of scents and real-time hand tracking; not to mention dozens of other experimental experiences from various groundbreaking developers.
Marshmallow Laser Feast — creators of such fantastical immersive mind-trips as Tree Hugger, A Colossal Wave, and ITEOTA — is one such developer. A veteran purveyor of endlessly imaginative projects, the London-based team has once again returned stateside to showcase their latest offering — a location-based mixed reality experience in which users will consume actual food and beverages in order to progress.
Image Credit: Marshmallow Laser Feast
Available January 25th – February 2nd as part of Sundance Film Festivals New Frontier, Sweet Dreams takes users on a magical journey through Luscious Delicious Land, a mouth-watering world where lightning strikes of custard means a storm of champagne rain filling lakes of sawn soup. Sufficeth to say, the residents have it awful good. Despite its colorful setting and humorous disposition, Sweet Dreams is a drama warning the dangers of blind desire.
Developed in collaboration with BFI Film Fund, the experience has users taking on the role of Lonny, a long-time citizen of Luscious Delicious Land who’s sampled every single delight her world has to offer and as a result has become obsessed with satisfying her powerful desires with increasingly rarer delights; this includes squeezing a thousand lobsters into a single shot and injecting butter directly into her veins. Now she has her sights set on the ultimate delicacy: the sun itself.
As users go about their depraved journey of ultimate satisfaction, they’ll be immersed by a virtual world that incorporates nearly all their senses. Most notably, however, are the various portions in which users will actually consume real food and drinks prepared by Mark Garston and Chef Michele Stanco, both whom are former team members of Heston Blumenthal’s Fat Duck Group.
Image Credit: Marshmallow Laser Feast
“We’re thrilled to be returning to Sundance, this time with a multi-sensory, untethered VR piece combining sight, sound, taste and touch,” states MLF Co-Founder & Director Robin McNicholas in an official release. “What people experience is a kind of Proustian escape room that you have to eat your way out of!”
For example, upon first beginning the experience, users will drink a special beverage designed to prevent ingestion while in the “Land of Plenty,” at which point the room collapses around them and they must walk through an “oesophagus-like” tunnel that leaves behind luminescent traces where every they touch.
From their its just the usual helping of mind-bending psychedelic imagery married with various real-life food. You know, typical Marshmallow Laser Feast offerings.
Image Credit: Marshmallow Laser Feast
“Sweet Dreams uses multi-modal stimuli to catalyse an experience that exposes our debt to desire,” says Director Ersin Han Ersin. “We’re excited to share this first slice, which we plan to grow into a full blown feature-length theatrical production.”
“Our appetite is, despite all efforts to the contrary, essentially destructive,” adds Writer, Simon Wroe. “We live in an age of cognitive dissonance: never more conscious of our impact, never more conspicuous in our consumption. A time of sustainability and plastic-wrapped bananas, of food banks and gold-plated burgers. The land of plenty is here, and it’s every bit as joyous and sinister as imagined.”
Image Credit: Marshmallow Laser Feast
As previously stated, Sweet Dreams will be available January 25th – February 2nd at Sundance’s New Frontier exhibit.
MLF has also announced plans to expand upon Luscious Delicious Land and its characters with future feature-length interactive content.
The post Eating Real Food In VR With Marshmallow Laser Feast’s ‘Sweet Dreams’ appeared first on VRScout.
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