Meta’s Latest Quest Store Revenue Figure Signals a Steady but Stagnant Marketplace

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Last month at the annual Game Developers Conference, Meta offered an update to the state of the Quest marketplace. Included in that update was mention that content on the Quest store has earned “over $2 billion.” If that figure sounds familiar, that’s because… it’s the same figure the company shared more than a year ago.

Since the launch of the Quest platform in 2019, overall revenue earned by developers showed promising growth through the Quest 2 era. But in the last two years, revenue on the store growth has slowed.

Meta has occasionally called out new revenue milestones for the store, like the $2 billion figure it gave in September 2023. More than a year and a half later, the company cited the same $2 billion figure in a recent update on the state of the Quest marketplace.

We can reasonably assume this means the $3 billion milestone has yet to be crossed (otherwise Meta would surely have shared that number instead). Thus, the most charitable interpretation is that the total revenue  of content sold on the Quest platform is just under $3 billion as of March 2025—let’s call it $2.9 billion.

Using this assumption, we can update our tracking of the Quest store’s revenue milestones. We can see that after significant growth of average monthly store revenue in the Quest 2 era, growth has largely plateaued in the era of Quest 3 and Quest 3S.

In the same update on the state of the Quest marketplace, Meta mentioned some additional metrics, but without much detail:

• “[…] total payments were up about 12% in 2024.”
• “[…] customers spent 30% more monthly time in VR in 2024 than the previous year.”

Meta did not reply to requests from Road to VR asking to provide more context on the “over $2 billion” figure that was stated in both 2023 and 2025.

Looking at the chart above, it’s important to remember some key context. Quest 2 launched in October of 2020 as COVID lockdowns were in full swing and people were looking for new ways to stay entertained and connected while stuck inside. It also launched at an attractive and giftable $300 price point (which was $100 cheaper than its predecessor).

Quest 3, on the other hand, launched in October 2023 at a more premium price of $500. The company heavily marketed its ‘mixed reality’ capabilities, which were far from mature or a clear value-add at launch.

Seemingly finding that the more expensive Quest 3 wasn’t seeing as much uptake as the more affordable Quest 2, Meta went on to release Quest 3S in October 2024 (returning to the $300 price point). It also permanently dropped the price of the larger 512GB model of Quest 3 from $650 down to $500.

It’s only been about six months since both the launch of Quest 3S and the price drop on Quest 3, so we’ll need to wait longer to see if these changes will alter the growth trajectory of spending on the Quest platform. Granted, new tariffs imposed by the Trump administration could upend Meta’s new pricing strategy.

Outside of the price and value proposition of its headsets, Meta also recently opened up about a significant shift in user demographics and spending habits which have changed the landscape of the Quest store. According to the company, newer and younger users are driving greater demand for free-to-play content over premium content.

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‘Township Tale’ Studio Shows Off Latest Work on Upcoming Dungeon-crawler ‘REAVE’

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Alta, the studio behind A Township Tale (2021), showed off the latest work on its upcoming dungeon-crawler extraction game REAVE, revealing more about its various systems in addition to a new dungeon and enemy—all of it very much still a work-in-progress.

The game’s latest dev log (seen below) shows off a number of newly updated systems and areas, the largest in the game so far, a massive room called ‘The Fallen Bastion’.

“What we have here is a blend of open space, tight spaces, as well as well-lit areas and those pitch black areas to ambush other players, and […] hide from enemies,” says lead environment artist Sean Ellis.

At its center is a magical pedestal, where the player can summon a boss battle—in this case a giant spider, which is currently being used for testing purposes.

Image courtesy Alta

“Don’t worry, [the spider] won’t be around forever, but it helps us get a feel for a real boss battles while we work on something more specific,” the studio says.

Many of the previously revealed areas are already receiving “lots of changes and improvements,” the studio says in the latest dev log, noting that some may be replaced entirely in the future.

Image courtesy Alta

The studio also teased a new enemy model that will replace the previous placeholder skeleton models, which come in a range of difficulty levels depending on their weapon and armor type.

As an extraction game, Reave is also making heavy use of its in-world currency called ‘Echoes’ (likely a placeholder name) that can be collected in a vessel that fills up over time.

Killing enemies releases Echoes, however they can also be found in the environment, essentially spurring the player to slay, search and use their Echoes to access loot rooms in addition to spending them to extract from dungeons, returning you back to the social space so you can sell your loot.

You can get a chance to become a tester by joining the game’s Discord (invite link), which periodically offers up limited slots. There’s no word on when the game will release, however the studio has confirmed it’s targeting Quest 2 and above and PC VR headsets at this time.

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‘Civilization VII’ VR Version Coming Exclusively to Quest 3 Next Week, Gameplay Trailer Here

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Sid Meier’s Civilization VII is getting a special VR version soon, coming exclusively to Quest 3 and 3S next week.

Developed by Playside Studios in partnership with Meta, Sid Meier’s Civilization VII – VR is coming to Quest on April 10th, bringing both solo play and online multiplayer with other Quest 3 users.

Like in the PC and console version of the game, your goal is to guide your nation through history, choosing a leader and either allying yourself or battling it out against the other world powers.

If you’ve never played any version of Civilization, in Civilization VII – VR you’ll pick a starting age, each of which has unique challenges and rewards

Ages include the Antiquity Age, where you establish the foundation of your empire, the Exploration Age, where you uncover distant lands, and the Modern Age, which is all about technological and industrial growth.

What sets the VR version apart though (besides VR support) is its immersive ‘War Table’, where you can not only command your civilization like a proper tabletop game, but zoom in and out, and tilt the table for optimal viewing.

There, you’ll explore and engage rival civilizations and go face-to-face with both AI and human opponents, allowing you to use your diplomacy to negotiate peace, or prepare for war.

It’s also launching with both virtual and mixed reality modes, the latter of which lets you use passthrough so you can see your real-world surroundings.

Sid Meier’s Civilization VII – VR is already available for preorder over on the Horizon Store for Quest 3 and Quest 3S, priced at $60.

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Meta and UFC Sign Deal to Tighten Partnership Across All Meta Platforms, Including Quest & Smart Glasses

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Meta has signed a multiyear deal with the Ultimate Fighting Championship (UFC) to become its ‘Official Fan Technology Partner’, which means we could see even tighter integration of the organization’s mixed martial arts matches across Quest and the companies other platforms.

The UFC says it’s set to leverage Meta’s “leading technologies to deliver unprecedented engagement with hundreds of millions of UFC fans around the world,” which includes Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp and Threads.

Additionally, the UFC says Meta will become its ‘Official AI Glasses Partner’, and will “work with UFC to creatively use their groundbreaking AI glasses in compelling ways at UFC events.”

“I’ve had a lot of great partners over the years that have helped us grow this sport, but Mark and his team at Meta are going to do things that will blow away UFC fans,” said UFC President and CEO Dana White. “Meta has the greatest minds in tech and they are going to take fan engagement to the next level. We’ve already started to work on some innovations with Meta around a new fighter rankings system that I’ll be sharing soon. The next few years will be an absolute game changer for fans of this sport.”

Priscilla Chan (left) and Mark Zuckerbeg (right) at a UFC match in March | Image courtesy Mark Zuckerberg

The matchup makes a good deal of sense, as Meta founder and CEO Mark Zuckerberg has become a fan of the sport over the years, even engaging in a number of Jiu Jitsu competitions.

“I love this sport and I’m looking forward to working with the UFC to let fans experience it in new ways,” said Zuckerberg.

White also joined Meta’s board of directors in January alongside John Elkann, CEO of investment firm Exor, and tech investor Charlie Songhurst.

In terms of what it brings to Quest, the details are still thin. While not specific to XR as such, Meta says it’s slated to integrate UFC assets “with extensive activations in all Pay-Per-Views and Fight Nights, including brand placement in the world-famous Octagon, numerous broadcast features, and creative in-arena fan experiences.”

The deal is also set to include Meta’s social platform Threads featuring exclusive original UFC content.

In 2022, the UFC first partnered with Meta to bring 180-degree Fight Pass livestreams to Horizon Worlds, Quest’s social VR platform, as well as the Xtadium app. With the new partnership, it’s possible the two are looking to expand and evolve licensing across Quest, which could give UFC matches even greater visibility on the platform.

The companies say more details about the partnership are slated to arrive soon.

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Nintendo Switch 2 Won’t Support the Original ‘Labo VR’ Kit

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Despite wide-ranging backwards compatibility with Nintendo’s previous consoles, we can’t say we had high hopes for this one. As we suspected, Nintendo has now confirmed that its Labo VR Kit won’t work on the newly unveiled Nintendo Switch 2.

Released in 2019, Nintendo’s Labo: Toy-Con 04 VR Kit was the company first public experiment in modern VR, which included a cardboard holder and lenses, letting Switch owners slot in the handheld console to play a variety of interesting mini-games, many of which included their own one-off DIY cardboard gadgets.

Now, after the company’s big Nintendo Direct livestream yesterday, which included the unveiling on its $450 Switch 2 handheld, the company says Labo VR simply won’t work on its next-gen console—fairly obvious, since Switch 2’s 7.9 inch (~20cm) display is larger than the original’s 6.2 inch (15.75cm) display.

“The Nintendo Switch 2 console cannot be inserted into the Toy-Con VR Goggles accessory, so this game cannot be played,” Nintendo confirms in its official Switch 2 game compatibility guide.

Image courtesy Nintendo

That also means you won’t be able to play any of the Nintendo titles that support basic VR viewing on that higher-res (but larger), higher frame rate display, which included The Legend of Zelda: Breath of the Wild, Super Mario Odyssey, and Super Smash Bros. Ultimate.

That said, the company introduced Labo VR well after the launch of the original Switch, which came out in 2017, so it’s possible the Japanese gaming giant could have something else up its sleeve, again moving in its usual slow and deliberate manner.

For now, there are only really a few measly crumbs of hope. In 2024 Nintendo published a patent for a VR add-on similar to Labo VR, which seems closer to a Cardboard-like design that would slot into a Nintendo handheld. Granted, all products have patents, but not all patents have products, so it could just be another case of Nintendo marking territory rather than creating a product as such.

There was also a rumor in late 2023 that Nintendo was partnering with Google to create a standalone headset, although we’ve heard nothing since. Instead, Google seems to be focusing on developing its Android XR operating system for the upcoming Samsung Project Moohan mixed reality headset.

To dive a little deeper, check out why we think Nintendo hasn’t made a real VR headset yet. And nope, Virtual Boy definitely doesn’t count.

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‘Animal Company’ Tops 100K Reviews on Quest, Striving to Beat ‘Gorilla Tag’ as Most Popular Game

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Animal Company, the free-to-play early access game on Quest, has been at the top of the platform’s highest-earning games multiple weeks in a row own, with long-time favorite Gorilla Tag sitting right behind it. And the Lethal Company-inspired game isn’t showing any signs of waning in popularity either.

Animal Company crossed a boundary only one other game has managed to do; Another Axiom’s Gorilla Tag was the first to garner over 100,000 user reviews on Quest, doing so last March—making it by far the most successful game on the platform, both in review numbers and revenue generated.

Now, Wooster Games’ Animal Company, which includes Gorilla Tag’s arm-based locomotion and action from hit survival game Lethal Company, has crossed the 100K user review mark, nearly doubling user reviews since the studio announced it had topped 1 million monthly active users (MAU) last month. And it’s done so remarkably fast.

This time last month, Animal Company was sitting around over 60,000 user reviews on the Horizon Store, while Gorilla Tag was just above 140,000. This past month alone, Animal Company has rocketed to over 108,000 user reviews, while Gorilla Tag has only tallied 6,000 more over the course of the month.

According to figures obtained by independent data aggregator VRDB, there was a big boost in user reviews starting in mid-March:

Image courtesy VRDB

Provided the game continues its current trajectory, Animal Company could conceivably unseat Gorilla Tag as Quest’s most popular game when it comes to user reviews, although there a few more metrics to account for.

Consistent daily active users (DAU) and MAU metrics are pretty important too, which is why Gorilla Tag is still the most popular game on Quest week-in and week-out—although Animal Company is now right behind it.

Ultimately, this ongoing explosion of users also needs to translate into growing revenue for the studio, something Wooster hasn’t shared since it first turned on microtransactions in September—meaning there’s no telling how that success has translated into real-world revenue.

Last month, Wooster Games did tell Road to VR however the launch of in-app purchases has left the studio in “a strong and healthy position.”

“Since launching monetization in September, our revenue has grown consistently month-over-month, more than doubling since December,” the studio told Road to VR in March. “The real standout stat, though, is our player base—Animal Company now has over 1 million MAU, a 4x increase since December.”

This comes as the Quest platform is seeing a growing demographic shift spurred on by the release of Quest 3S, Meta’s $300 mixed reality headset. Meta confirmed earlier this year that the rise F2P content and younger players is seeing a boom in revenue generated from in-app purchases—like the ones you’ll find in Animal Company or Gorilla Tag.

The key question now is whether this momentum will translate into sustained engagement and revenue growth over time. We’re eager to hear those revenue numbers, when and if Wooster Games ever releases word, which will give us a clearer picture of just how Quest’s top-earning titles are currently faring. If it’s anything like Gorilla Tag’s most recent figure released last June, it may already be in the millions.

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Meta’s Next-gen Smart Glasses Reportedly Set to Include a Display & Wrist-worn XR Controller

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Meta is reportedly working on a version of its Ray-Ban smart glasses which will include a single display for viewing photos and apps. Now, according to a new Bloomberg report from Mark Gurman, the company is aiming to introduce it sometime later this year alongside its wrist-worn XR controller for hand-gesture input.

As per a previous Bloomberg report from January, the device is allegedly codenamed ‘Hypernova’. Citing Meta employees, the device could cost between $1,000 and $1,400, although the final price likely still hasn’t been decided.

The price increase over the company’s $300 Ray-Ban Meta Glasses, which don’t include displays of any sort, is reportedly driven by the inclusion of a single display visible in the lower-right quadrant of the right lens.

Unlike augmented reality glasses, which correctly place digital images in the user’s field-of-view, the device as described would be closer to Google Glass in function. Find out more about the differences between Smart Glasses and AR Glasses in our full explainer.

Bloomberg’s latest report now maintains Hypernova will include dedicated apps for taking pictures, viewing photos and accessing maps. This also includes notifications from phone apps, such as Messenger and WhatsApp, the report maintains.

Ray-Ban Meta Glasses, Image courtesy Meta, EssilorLuxottica

It’s said Hypenova will rely “heavily on the Meta View phone app,” and may not include its own on-board app store despite running a customized version of Android—suggesting it’s more akin to a smartphone peripheral and not a standalone platform as such.

It is however said to include many of the same features of Ray-Ban Meta Glasses, such as capturing images and video, accessing AI via built-in microphones and pairing with a phone for calls and music playback.

Additionally, it’s said Hypernova is getting a spec bump in the camera department. The latest version of Meta Ray-Ban comes with a 12-megapixel camera, similar to an iPhone 11 (2019) in quality. Instead, Hypernova is hoping to “rival the iPhone 13 from 2021,” according to people familiar with the matter.

Like the company’s display-less Ray-Ban Glasses, the report maintains users can control Hypernova using capacitive touch controls located on the temples, allowing to scroll through media.

Wrist-worn XR Controller seen with Orion | Image courtesy Meta

It seems however Meta is looking to finally productize its wrist-worn XR controller, which uses electromyography (EMG) sensors to detect things such pinching and hand rotation for UI selection. Hypernova is said to come bundled in the box with the wrist-worn controller, which we’ve also seen in action with the company’s internal Orion AR glasses.

Bloomberg maintains a second-gen ‘Hypernova 2’ is already in the works, which is said to include a binocular heads-up display system (again, smart glasses, not AR) with people familiar with the matter maintaining it’s currently planned for release in 2027.

Granted, anything could happen. Meta regularly shelves products late in development, such as its allegedly canceled variant the device without a camera—a move targeting lower costs and increased user privacy.

Still, Hypernova likely won’t be the next smart glasses device Meta releases. The report maintains Meta is finalizing ‘Supernova 2’, which function like Ray-Ban Meta Glasses, but houses inside a sportier Oakley design.

All of this is leading up to the release of Meta’s first true AR glasses. The company revealed its internal developer kit Orion in late 2024; Meta CTO and Reality Labs chief Andrew Bosworth has said an AR device based on their work with Orion could come before 2030, priced “at least in the space of phone, laptop territory.”

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